Brain training games rise in popularity

From the San Jose Mercury News:

The idea of “brain training” has been gaining popularity since a 2006 study from the National Institutes of Health suggested that a cognitive training program can have lasting, though narrow, benefits. Numerous companies are touting products such as online games and software packages designed to improve mental sharpness and memory. More are sure to be developed as the number of users, both in the classroom and at home, continues to grow.

The article cites Alvaro Fernandez,CEO of market research firm SharpBrains. Fernandez “estimates that consumers spent about $70 million on them last year, up 40 percent from $50 million in 2008. Schools, employers and health care companies spent more than $200 million in 2009.”

The article focuses primarily on aging populations, who, according to Fernandez, generally chose a brain fitness program out of a desire to stave off age-induced mental decline, or to treat a brain injury or problem. At Be Amazing Learning, we have worked with older learners, but our focus tends to be the beginning of life: building brain fitness abilities (working memory, processing speeds, sustained attention abilities) as a foundation for future academic success.

It’s worth noting, however, that there are similarities between programs designed for young and older learners. In fact, the Posit Science programs that are mentioned in the article, are based on some of the same technology and research that are behind the Fast ForWord programs that we offer for young learners (Dr. Michael Merzenich, the founder of Posit Science, was one of the founders of Scientific Learning, which created the Fast ForWord programs.)

The Mercury News article closes with great advice: do your research before investing in a brain fitness solution. We have previously linked to SharpBrains’ 10 question evaluation of brain fitness programs. It’s definitely worth a look.

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